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Showing posts with the label desires

The success of a salesman is to be able to reach the customer's desire

Certain quotes from the captivating world of literature continue to resonate long after we've closed the book.    A bold statement from the book "369 Hours of Punishment" declares, "The success of a salesman is to be able to reach the customer's desire." Simple, right? However, if you delve deeper, you'll uncover a profound truth about sales, human psychology, and the art of connecting with others. This quote isn't just about pushing products; it’s about understanding people. It suggests that successful selling isn't about slick pitches or aggressive tactics. Instead, it hinges on the ability to tap into something far more fundamental: the customer's underlying desires. What motivates them? What challenges are they aiming to address? What are their aspirations? Think about it. All of us have experienced sales pitches that felt completely off-key. The salesperson drones on about features and benefits that are utterly irrelevant to our needs. W...

The Paradox of Possession: Longing for What We Lack

 The Heir to the Dynasty is a book rich in observations about human nature, power, and the intricacies of family. Within its narrative, one particularly poignant quote rings with universal truth: "When we have something, we don't pay attention to it. When we don't have it, we strive to have it, whether or not we need it." Our tendency to underestimate what we have and relentlessly pursue what we don't have, even if that pursuit is ultimately disastrous. The first part of the quote, “When we have something, we don’t pay attention to it,” speaks to the phenomenon of taking things for granted. It’s a deeply ingrained human tendency. Familiarity breeds complacency. Objects, relationships, and even our own health become background noise, unnoticed until their absence brings them to the forefront. Think of the everyday conveniences we often neglect: reliable electricity, clean running water, and the company of loved ones. We only truly appreciate their value when they’r...