Bill Gates himself, who called it "the best business book I've ever read." First off, what is "Business Adventures"? It’s not a how-to guide with bullet points and actionable checklists. Instead, Brooks, a brilliant journalist and storyteller, addresses some of the most dramatic and fascinating moments in American business history during the mid-20th century. We talk about the ascent and decline of Texas Gulf Sulphur, the turbulent journey of Fairchild Camera, the internal conflicts at General Electric, and even the enduring tale of McDonald's. Brooks doesn't just report; he dissects, analyzes, and humanizes these complex events, revealing the personalities, the pressures, and the often-unforeseen consequences that shaped them. So, why should you and I, sitting here in the age of AI and venture capital, care about stories from the 1960s and 70s? It turns out that human nature and the fundamental dynamics of business haven't changed significantly....
Human thoughts out loud