Stop Counting Stars: A Modern Take on The Little Prince & Big Data

If you’ve read Antoine de Saint-Exupéry’s The Little Prince, you probably remember the businessman on the fourth planet. He was so busy counting stars that he didn’t even look up when the Prince arrived.

"Five hundred and one million, six hundred and twenty-two thousand, seven hundred and thirty-one," he muttered, obsessed with "possessing" things he couldn’t even touch.

If we drop this Businessman into 2025, he wouldn’t be using a paper ledger. He’d be sitting in a dark room with three monitors, obsessing over Bitcoin charts, Instagram reach, and Big Data. This is why his story serves as a crucial warning for our digital age.

1. Data is the New "Golden Stuff."

The Businessman called stars "little golden things that make lazy people dream." Today, we have our own version: Likes, Followers, and Impressions.

We hoard digital data like it’s gold. We feel "rich" when our follower count goes up, but just like the Businessman, we often do nothing with it. If you have 10,000 followers but no real connection with them, you’re just counting stars that don’t provide any warmth.

2. The Cloud is Just a "Drawer"

The Businessman’s big idea was to write the number of his stars on a piece of paper and lock it in a drawer. "And that's all?" asked the Little Prince. "It is enough," replied the Businessman.

Does your device sound like your smartphone? We take 5,000 photos a year, "lock" them in the Cloud, and never look at them again. We think we "possess" the memory because it’s on a server somewhere, but a memory you never revisit is as useless as a star locked in a drawer.

3. AI: The Ultimate Businessman

Artificial intelligence is like the businessman on steroids. It can count, sort, and categorize millions of "stars" in a nanosecond. But AI lacks what the Little Prince has: meaning.

The prince said, "I own a flower, which I water every day... It is of some use to my flower that I own it. But you are of no use to the stars."

This is the challenge of the AI era. It’s not about how much data we can process; it’s about whether we are being useful to the world. Are we using technology to "water our flowers" (solve real problems) or just to count more "stars" (generate noise)?

The Bottom Line

Being "serious" isn’t about numbers, spreadsheets, or digital hoarding. True seriousness is about connection and responsibility.

Don't spend your life counting stars from behind a screen. Go water your rose.

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