At the heart of how we act (and how we are governed) lies a simple trick: redirection. When things get too difficult or unpleasant, we simply organize something shiny and exciting to distract us. This strategy works everywhere—from our minds to the world’s largest nations and corporations.
1. Ancient Rome: Bread and Circuses
We’ve all heard of the Colosseum. Why did the emperors build it? It wasn’t just for the love of sports. When people are poor, hungry, and angry at the authorities, the best "medicine" is gladiator battles. While the crowd screams in the stands, they forget they have nothing to eat. "Bread and circuses" is the oldest way to make people look in the wrong direction.
2. Political "Fireworks"
In politics, things haven't changed much. Is there an economic crisis or a corruption scandal? Expect an immediate grand parade, a national celebration, or the loud announcement of a "revolutionary" new idea. The goal is to create enough positive noise to drown out the uncomfortable questions.
3. Corporate Image
Big companies do the same. If a firm gets caught in a scandal (like environmental pollution), they won’t just talk about the problem. Instead, they will organize a glamorous event to launch a new, "green," and amazing product. They use our curiosity and admiration to "wash" their public image.
4. Ourselves (Personal Survival)
Every one of us does it. When we are under huge stress or something bad happens, we often run toward something exciting—planning a dream vacation, going to a concert, or throwing ourselves into a party. This isn't just an escape. It’s our way of staying sane. We redirect our minds toward something good to find the strength to keep going.
The Bottom Line: Whether it’s a government strategy or a personal choice, the mechanism is the same. We use excitement as a "painkiller" for life’s hardships. Our strength lies in knowing when to shift our focus so we don't let our problems crush us.
Author Sezgin Ismailov
Comments
Post a Comment